Digital Marketing – Digital Agency

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses

ATL Marketing

ATL Marketing stands for

"Above The Line Marketing."

This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks. This kind of marketing is mostly used for building brand awareness and goodwill.

BTL Marketing

BTL Marketing stands for

"Below The Line Marketing."

This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses. This kind of marketing is best for conversions and direct response.

TTL Marketing

TTL Marketing stands for

"Through The Line Marketing."

This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this – some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though). This kind of marketing delivers both a wide reach and a focus on conversions.

Digital Marketing

Google AdWords

AdWord has a sophisticated targeting system that helps you show your ads right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaign.

Campaign Type

• Search Network with Display.
• Google Search Network (GSN)
• Google Display Network (GDN)
• Video (Youtube)
• App Campaign

Online Marketing Channels

• Website Marketing.
• Search Engine Optimization
• Pay-Per-Click Advertising
• Content Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Mobile Marketing
• Video Marketing

Offline Marketing Channels

• Tv Marketing.
• Sms Marketing
• Radio Marketing
• Billboard Marketing

Social Media

Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. More than 1 billion people use social media every day, and platforms like Facebook, Instagram, Twitter, LinkedIn, and Snapchat have sophisticated advertising platforms that can help you grow your audience. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business.

Our full suite of social media services includes

• Social Strategy Development.
• Social Media Consulting.
• Social Media Advertising.
• Community Engagement.

Our data driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.

Social Media Platforms

Facebook

This is easily the largest social networking site in the world and one of the most widely used. And, Facebook was perhaps the first that surpassed the landmark of 1 billion user accounts. Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads. Recently Facebook has lost the trust of millions of its users by allowing 3rd parties to access over 87 million users’ personal data.

Instagram

Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art. This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of the Facebook empire

Twitter

This social networking site enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets

Google

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
GDN or Google Display Network is an interesting and important part of Google Adwords campaign management. ... This means that by using Google Adwords campaign console, you can target websites based on keywords in their content or topics and/or place ads by site names. GDN is a network of websites which run Google ads.

Snapchat

This is an image messaging social platform that enables you to chat with friends by using pictures. It allows you to explore news and even check out live stories that are happening around the world.

Youtube

YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own. The service was started as an independent website in 2005 and was acquired by Google in 2006. Videos that have been uploaded to YouTube may appear on the YouTube website and can also be posted on other websites, though the files are hosted on the YouTube server.
The slogan of the YouTube website is "Broadcast Yourself." This implies the YouTube service is designed primarily for ordinary people who want to publish videos they have created. While several companies and organizations also use YouTube to promote their business, the vast majority of YouTube videos are created and uploaded by amateurs.
YouTube videos are posted by people from all over the world, from all types of backgrounds. Therefore, there is a wide range of videos available on YouTube. Some examples include amateur films, homemade music videos, sports bloopers, and other funny events caught on video. People also use YouTube to post instructional videos, such as step-by-step computer help, do-it-yourself guides, and other how-to videos. Since Google offers revenue sharing for advertisement clicks generated on video pages, some users have been able to turn YouTube into a profitable enterprise.
While YouTube can serve a business platform, most people simply visit YouTube for fun. Since so many people carry digital cameras or cell phones with video recording capability, more events are now captured on video than ever before. While this has created an abundant collection of entertaining videos, it also means that people should be aware that whatever they do in public might be caught on video. And if something is recorded on video, it just might end up on YouTube for the whole world to see.

LinkedIn is a social networking website designed for business professionals. It allows you to share work-related information with other users and keep an online list of professional contacts.
Like Facebook and MySpace, LinkedIn allows you to create a custom profile. However, profiles created within LinkedIn are business-oriented rather than personal. For example, a LinkedIn profile highlights education and past work experience, which makes it appear similar to a resume. Profiles also list the your connections to other LinkedIn users, as well as recommendations you make or receive from other users.
By using LinkedIn, you can keep in touch with past and current colleagues, which can be useful in today's ever-changing work environment. You can also connect with new people when looking for potential business partners. While people outside your personal network cannot view your full profile, they can still view a snapshot of your education and work experience. They can also contact you using LinkedIn's anonymous "InMail" messaging service, which could lead to new job opportunities.
LinkedIn has several benefits for business professionals, which is why it is used by millions of people across the world. Just remember, if you decide to create a LinkedIn profile, keep your information professional. It's best to save your personal information for the other social networking websites.